Change you can believe in…
Our first blog post, and we’re quoting the President-elect of America? Who the hell do we think we are?
Don’t worry, the power afforded by our shiny new website hasn’t gone to our heads. We may not have fought tooth and nail to become the next leader of the free world, but we’ve chanted a similar mantra for years. Artemis Media isn’t going change the world but we could make a difference to yours, especially in the here and now.
The credit crunch and threat of recession is damaging turnover in every type of business, and without doubt you’ve seen an increase in operating costs and overheads. If you’ve kept your cool and not ran around in circles flapping your arms like a chicken, then you’ll probably have an idea how to weather the storm. But what role does advertising play in that plan? The gut reaction for many is to cut their media spend, because it’s not a fixed cost and it isn’t essential. And predictably, we’re going to disagree.
Remember why you created a line in the budgets for advertising. If times are tough, if sales are dropping, then it doesn’t entirely make sense to put a stop to activity that can generate sales.
Instead, it’s worth considering that many businesses are thinking the same way; they’ve been pulling budgets wherever they can. That’s placed pressure on the media outlets – television, radio, print, outdoor – because their trading conditions mirror yours; their sales have dropped sharply while overheads continue to increase. In the case of the press, the cost of newsprint has shot through the roof in recent months and is expected to rise steeply in 2009.
This has forced a rethink in pricing, which creates a great opportunity for you; not only could you buy your existing media cheaper, but there may be outlets traditionally too expensive that are now much more affordable. To be honest, not everyone is dropping their drawers on pricing, but we know the market well enough to hunt out the best deals and deliver the best value for money.
Changing the way you think about media buying could make a big difference, especially when trading is a challenge. With our help, we’ll ensure it’s change you can believe in.
Related posts
Tags: advertising, Artemis Media, media, media buying, print